Purpose – The purpose of this paper is to examine the importance of tobacco differentiation attributes (i.e. nicotine and tar content, length, flavor and thickness) in market performance and loyalty levels of brands. Design/methodology/approach – The study adopts a stochastic approach to...

Purpose – Values-attitudes hierarchical models are quite frequent in the consumer behaviour literature. In attitudinal models specific to food produced in an environmentally friendly way (i.e. “green” food), past research evidence mainly originating in Western cultures posits that the...

In many Western countries, consumers have shown an increasing interest to the way in which food products are being produced. This study investigates Chinese consumers' attitudes towards different pig production systems by means of a conjoint analysis. While there has been a range of studies on...