Ambrus, Attila; Calvano, Emilio; Reisinger, Markus - 2013
This paper develops a fairly general model of platform competition in media markets allowing viewers to use multiple … platforms. This leads to a new form of competition between platforms, in which they do not steal viewers from each other, but … competition "either or both." A central result is that platform ownership does not affect advertising levels, despite nontrivial …
