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Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives : the case of Nike's Colin Kaepernick c...
Li, Jo-Yun; Kim, Joon Kyoung; Alharbi, Khalid - In: International journal of advertising : the review of … 41 (2022) 2, pp. 233-257
Persistent link: https://www.econbiz.de/10013207294
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Corporate social responsibility and brand development in emerging markets : lessons from the COVID-19 interventions in Nigeria
Ogbu, Silk Ugwu - In: Marketing Communications and Brand Development in …, (pp. 157-179). 2022
Persistent link: https://www.econbiz.de/10013280194
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Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung; Manoli, Argyro Elisavet - In: Journal of strategic marketing 30 (2022) 3, pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
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Corporate Social Responsibility and Brand Value — Evidence from Chinese Liquor Enterprises
CAI, Xiaofei; JIN, Chaojie - 2021
The purpose of this paper is to examine the impact of corporate social responsibility on the brand value of enterprises. Authors construct corporate social responsibility index and use panel regression analysis to test the hypothesis. Within the theoretical framework of this paper, it can be...
Persistent link: https://www.econbiz.de/10013245293
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The effect of corporate social responsibility practices on brand equity : an examination of Malaysia's top 100 brands
Abdul Rahman Zahari; Elinda Esa; Jegatheesan Rajadurai; … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 2, pp. 271-280
Persistent link: https://www.econbiz.de/10012667303
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Impact of corporate social responsibility communication on corporate brand personality assessment
Mishra, Manit; Mohanty, Seba - In: The IUP journal of management research : IJMR 12 (2013) 4, pp. 26-38
Persistent link: https://www.econbiz.de/10010209099
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The contingent effect of corporate social responsibility fit on consumer brand attitude : a research on boundary conditions of consumer attribution
Tian, Hong; Yuan, Haixia; Abimbola, Temi - In: Nankai business review international 4 (2013) 4, pp. 349-364
Persistent link: https://www.econbiz.de/10010212529
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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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Brand purpose and ‘woke’ branding campaigns
McColl, Julie; Ritch, Elaine L.; Hamilton, Jennifer - In: New perspectives on critical marketing and consumer society, (pp. 145-154). 2021
Persistent link: https://www.econbiz.de/10012498227
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The cause effect : the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
Holiday, Steven; Hayes, Jameson L.; Britt, Brian C.; … - In: International journal of advertising : the review of … 40 (2021) 2, pp. 199-224
Persistent link: https://www.econbiz.de/10012498538