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Brand evaluations in sponsorship versus celebrity endorsement

Schnittka, Oliver; Hofmann, Julian; Johnen, Marius; … - In: International journal of market research 65 (2023) 1, pp. 126-144

Persistent link: https://www.econbiz.de/10014233831

CSR, trust, brand loyalty and brand equity : empirical evidences from sportswear industry in the NCR region of India

Sharma, Rajesh; Jain, Vranda - In: Metamorphosis : a journal of management research 18 (2019) 1, pp. 57-67

Persistent link: https://www.econbiz.de/10013384340

Linking CSR and brand performance through customer satisfaction, brand equity and corporate reputation : a mixed methods study of top Pakistani banks

Ul Hassan, Masood; Zeeshan Mahmood; Zaman, Samar - In: Pakistan journal of commerce and social sciences 16 (2022) 4, pp. 498-529

The basic aim of the study is to examine how and why the phenomenon of brand performance (BP) occurs within the Pakistani banking sector through the direct and indirect relationship(s) of corporate social responsibility (CSR) perceptions with customer satisfaction (CS), brand equity (BE), and...

Persistent link: https://www.econbiz.de/10013550259

The role of business ethics and corporate social responsibility on brand attitude among consumers in Pakistan

Us Saba, Noor; Shah, Syed Afzal Moshadi; Hafeez, Shakir; … - In: Middle East journal of management : MEJM 9 (2022) 5, pp. 524-554

Persistent link: https://www.econbiz.de/10013477780

The effect of equity initiatives by gendered brands

Nelson, Dolph F., IV; Boman, Laura; Hewage, Ganga S. … - In: Journal of global scholars of marketing science : … 34 (2024) 1, pp. 45-56

Persistent link: https://www.econbiz.de/10014488705

Promoting the advocacy behavior of customers through corporate social responsibility : the role of brand admiration

Ahmad, Naveed; Ullah, Zia; Al Dhaen, Esra Saleh; … - In: Business and society review : journal of the W. Michael … 128 (2023) 2, pp. 367-386

Persistent link: https://www.econbiz.de/10014304320

If the cause fits, wear it: : jersey sponsorship and the role of congruence, articulation, and CSR-linked marketing

Graeber, Justin; Scheinbaum, Angeline Close - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 171-185

Persistent link: https://www.econbiz.de/10013411471

Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA

Cleland, Jamie; Cashmore, Ernest; Sanderson, Jimmy - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39

Persistent link: https://www.econbiz.de/10015066412

How can social responsibilities contribute to brand equity? : evidences from Isfahan

Ghaffari, Mohammad; Monfared, Amir Reza Konjkav - In: Middle East journal of management : MEJM 8 (2021) 5, pp. 475-496

Persistent link: https://www.econbiz.de/10012693949

Impact of corporate social responsibilities on customer responses and brand choices

Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316

Persistent link: https://www.econbiz.de/10012289331