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date (oldest first)
1
Yield curve movements and market segmentation : a LISREL analysis of the Italian case
Baldini, Nicoletta
- In:
Economic notes : economic review of Banca Monte dei …
27
(
1998
)
1
,
pp. 35-54
Persistent link: https://www.econbiz.de/10001254112
Saved in:
2
Identifikation marktspezifischer Erfolgsfaktoren : ein heuristisches Verfahren angewendet am Beispiel eines pharmazeutischen Teilmarktes
Heckner, Frank
-
1998
Persistent link: https://www.econbiz.de/10012699715
Saved in:
3
Exemplarische Anwendung einer
Marktsegmentierung
im Kulturbereich
Eckey, Hans-Friedrich
;
Hellstern, Gerd-Michael
;
Türck, …
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
34
(
2006
)
2
,
pp. 52-56
Persistent link: https://www.econbiz.de/10003316118
Saved in:
4
Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan
;
Wang, Qing
;
Yan, Ligang
;
Wu, Guisheng
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
Saved in:
5
Using a validation process to develop market segmentation based on travel motivation for major metropolitan areas
Boo, Soyoung
;
Jones, David L.
- In:
Journal of travel and tourism marketing
26
(
2009
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10003820485
Saved in:
6
Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung
;
Rabolt, Nancy J.
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
Saved in:
7
Customer relationship oriented marketing practices in SMEs
Reijonen, Helen
;
Laukkanen, Tommi
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 115-136
Persistent link: https://www.econbiz.de/10003989400
Saved in:
8
Kunstmuseen und Tourismus : eine
Marktsegmentierung
der Museumstouristen
Bandi Tanner, Monika
-
2007
Persistent link: https://www.econbiz.de/10003583111
Saved in:
9
Environmental segmentation alternatives : buyers' profiles and implications
Awad, Tamer A.
- In:
Journal of Islamic marketing : JIMA
2
(
2011
)
1
,
pp. 55-73
Persistent link: https://www.econbiz.de/10008988804
Saved in:
10
Stabilität von Verbrauchereinstellungen und einstellungsbasierter
Marktsegmentierung
Müller, Henriette
-
2013
Persistent link: https://www.econbiz.de/10009681856
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