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Understanding how music influences shopping on weekdays and weekends

Ahlbom, Carl-Philip; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Journal of marketing research 60 (2023) 5, pp. 987-1007

Persistent link: https://www.econbiz.de/10014384298

Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?

Roggeveen, Anne L.; Grewal, Dhruv; Gotlieb, Jerry - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 115-122

Persistent link: https://www.econbiz.de/10007274219

Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products

Wilcox, Keith; Roggeveen, Anne L.; Grewal, Dhruv - In: Journal of Consumer Research 38 (2011) 4, pp. 763-763

This research demonstrates that the effect of product information on the evaluation of an experiential product depends on the order with which such information is presented. In a series of experiments, we find that when information is presented before consuming an experiential product, the...

Persistent link: https://www.econbiz.de/10009368454

The Effect of Compensation on Repurchase Intentions in Service Recovery

Grewal, Dhruv; Roggeveen, Anne L.; Tsiros, Michael - In: Journal of retailing 84 (2008) 4, pp. 424-434

Persistent link: https://www.econbiz.de/10008146802

The negative effect of policy restrictions on consumers’ post-purchase reactions to price-matching guarantees

Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 208-219

Persistent link: https://www.econbiz.de/10007734283

The effect of retailer reputation and response on postpurchase consumer reactions to price-matching guarantee ; Report No. 04-113

Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: MSI reports : working paper series (2004) 3, pp. 27-47

Persistent link: https://www.econbiz.de/10009893421

Understanding how to achieve competitive advantage through regulatory fit : a meta-analysis

Grewal, Dhruv; Motyka, Scott; Puccinelli, Nancy M.; … - In: MSI reports : working paper series (2010) 4, pp. 91-139

Persistent link: https://www.econbiz.de/10009893565

Does Travel Time to Stores Matter? The Role of Merchandise Availability

Grewal, Dhruv; Kopalle, Praveen; Marmorstein, Howard; … - In: Journal of retailing 88 (2012) 3, pp. 437-445

Persistent link: https://www.econbiz.de/10010011501

Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?

Roggeveen, Anne L.; Tsiros, Michael; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 40 (2012) 6, pp. 771-791

Persistent link: https://www.econbiz.de/10010035302

Retail Value-Based Pricing Strategies: New Times, New Technologies, New Consumers

Grewal, Dhruv; Roggeveen, Anne L.; Compeau, Larry D.; … - In: Journal of retailing 88 (2012) 1, pp. 1-7

Persistent link: https://www.econbiz.de/10009830507