This chapter examines the application of Buddhist principles by women small business owners in Bangkok. Kuan Im is the Thai-ized Kuan Yin from China, a prominent bodhisattva in Mahayana Buddhism famous for her compassion. She was brought to Thailand by Chinese immigrants over several centuries,...

To foreign companies, Asia's recent economic problems appear to have changed buying behavior. Before, middle class consumers supposedly were very quality oriented, willing to buy expensive, high-quality imports. Now, many are switching to cheaper brands. Local companies sometimes misinterpret...

In retail banking, the internet has allowed banks to offer information and services to customers at their convenience, and many Thai banks are following worldwide trends in implementing internet banking. Banks which offer this channel claim that it reduces costs and makes them more competitive....

Kuwait lies in an arid region with limited options for sustainable water supply. Annual water share is less than 500 cubic meters and it depends exclusively on water desalinization. The consumption rate is among the world's highest (550-600 liters per day), while the water tariff is the world's...

Companies are increasingly using social media in marketing communications, but there is still little research on consumer perceptions of corporate SM usage. This small mixed-methods project among SM users in Kuwait explored perceptions about consumer electronics retailers' use of SM. Information...

Environmental degradation in arid and semi-arid regions often results from trade-offs between immediate and long-term needs. Ecological (and ultimately economic) benefits of restrained, sustainable resource use are well-understood by scientists, and are usually apparent to local farmers and...

Marketing plays an important role in new product development (NPD) through several mechanisms. One is crossfunctional communication and collaboration so that marketing issues are integrated into the NPD process. Another is the strategic orientation of NPD, which includes marketing strategy...

Asian food markets are large and growing very rapidly. Per capita food consumption is increasing as income rises, and food consumption habits are changing. Asian food retailing is also changing rapidly, as distribution and transportation modernizes. Consumers are becoming more sophisticated,...

Many companies are shifting their focus away from individual transactions toward developing long‐term, mutually supportive relationships with their customers. Salespeople are the main implementers of such relationships, as they act as the interface between companies and customers. Negotiation...

Purpose – The purpose of this paper is to consider the technology acceptance model (TAM) in the context of internet securities trading. It examines the antecedents of perceived usefulness and explores the role of trust and attitude of securities investors toward usage. The behavioural...