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An exploration of US-made clothing in China
Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
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Made in China bus sold a FAO Schwarz : country-of-origin effect and trusting beliefs
Kabadayi, Sertan; Lerman, Dawn - In: International marketing review 28 (2011) 1, pp. 102-126
Persistent link: https://www.econbiz.de/10009008187
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Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores; Vila-López, Natalia; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
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Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Peng, Norman; Chen, Annie Huiling - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 318-330
Persistent link: https://www.econbiz.de/10009428108
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Are consumers hesitant to purchase national brands manufactured in other countries?
Parkvithee, Narissara; Miranda, Mario J. - In: Journal of Asia Pacific business 14 (2013) 3, pp. 244-264
Persistent link: https://www.econbiz.de/10010127223
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Chinese consumers' attitudes toward U.S.- and PRC-made clothing : from a cultural perspective
Shen, Dong; Lennon, Sharron; Dickson, Marsha A.; … - In: Family and consumer sciences research journal 31 (2002) 1, pp. 19-49
Persistent link: https://www.econbiz.de/10001743446
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"Foreign brands of course!" : an ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands
Khair, Nadine; Lloyd-Parkes, Elizabeth; Deacon, Jonathan - In: Journal of global fashion marketing : JGfM 12 (2021) 3, pp. 274-290
Persistent link: https://www.econbiz.de/10012584789
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Consumer ethnocentrism, country image and local brand preference : the case of the Colombian textile, apparel and leather industry
Correa, Santiago; Parente-Laverde, Ana-Maria - In: Global business review 18 (2017) 5, pp. 1111-1123
Persistent link: https://www.econbiz.de/10011778314
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Determining the factors influencing consumer satisfaction and repurchase intention of locally manufactured clothing brands in South Africa
Mangolele, Amukelani; Zulu, Valencia Melissa - In: African journal of business and economic research : AJBER 17 (2022) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10014249041
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Country of origin of manufacture : perceived image and its competitive advantage with a focus on the Indian apparel sector
Garg, Aastha; Mathew, Sibichan K. - In: International journal of Indian culture and business … 30 (2023) 3, pp. 385-397
Persistent link: https://www.econbiz.de/10014443682