Purpose – Given the importance of online social network (OSN) media features, many studies have focused on how different types of OSNs with various media features influence users’ usage and engagement. However, a recent literature review indicates that few empirical studies have considered...

We hypothesize that clothes can affect the behavior of the wearer by influencing the person’s identity. We test this hypothesis by recruiting trick-or-treaters during Halloween, a time of year when people wear salient and extreme clothing. Because the tradition of costume-wear for Halloween...

Prior studies on stakeholders’ responses to firms with high prior corporate social responsibility (CSR) engaging in corporate social irresponsibility (CSIR) show inconsistent results. To explore this inconsistency, we focus on the intentionality of CSIR and draw upon cognitive dissonance...