Segmentation by demographic factors is widely used in bank marketing despite the fact that the correlation of such … factors with the needs of customers is often weak. Segmentation by expected benefits and attitudes could enhance a bank … were formed based on combinations of customer ratings for different attitudinal dimensions and benefits of bank service …

which influence their bank selection decision and seeks to determine how homogeneous undergraduates are in relation to their … selection decision. Seven bank selection dimensions were identified, the most important being undergraduates should “feel secure … non‐engineering courses” were compared, as were those between “males and females” and “single and multiple bank users …

on which potential customers determine their bank selection decision. The study focuses on examining the bank selection … extracted from relevant literature, personal experience and interviews with some bank officials and college students. Findings … reveal that the chief factors determining college students’ bank selection are: bank’s reputation, availability of parking …

Losing customers can have a detrimental impact on a bank’s market share and profit. Despite these negative effects, few …

their relationship with a given bank.  …