switch a particular bank. Design/methodology/approach – A total of 800 bank customers were selected randomly from a total … services. Practical implications – In order to ensure loyalty among bank customers, increased value addition in the banking …

Purpose – The purpose of this paper is to examine bank brand equity from consumer perspectives by comparing the …

at a retail branch of any bank. The data collected included 1,600 valid responses. Findings – Changes in the physical …

presented for bank decision makers operating within Indonesia. Originality/value – A conceptual model is presented and the paper …

Purpose – The purpose of this paper is to examine the dialogic communications potential of bank web sites in Ghana …. Design/methodology/approach – The authors undertook a qualitative content analysis of bank web sites in Ghana, drawing upon … dialogic communications potential of bank web sites in an emerging market context.  …

detect the “Voice of the Customer”. The first identified main bank selection criteria and questionnaires and exploratory … and evaluations for the bank's current position, future goals related to specific market segments, and competition … of tools such as fuzzy AHP to account for the volatility of bank selection criteria could be of great interest. Practical …

) advertised by a retail bank in Brazil. Design/methodology/approach – Critical discourse analysis (CDA) was adopted, with the …

Purpose – This paper aims to investigate the relationships between advisor characteristics and consumer risk perception …, willingness to follow advice and perception of advisor credibility in a financial services context. It answers calls for more … study shows that advisor gender affected consumer risk perceptions, willingness to follow advice and perception of advisor …

Purpose – This study aims to identify the determinants of bank selection for Islamic and conventional banks in the … and Sharjah and focused on aspects such as bank products, service quality, profit, reputation, cultural and religious … important determinants of bank selection. Findings – The study concluded that the determinants for bank selection are more …