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Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach
Raghubir, Priya; Krishna, Aradhna - In: Journal of marketing research : JMR 36 (1999) 3, pp. 313-326
Persistent link: https://www.econbiz.de/10006665771
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As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments
Raghubir, Priya; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 23 (1996) 1, pp. 26-39
Persistent link: https://www.econbiz.de/10006679261
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The Effect of Deal Knowledge on Consumer Purchase Behavior
Krishna, Aradhna - In: Journal of marketing research : JMR 31 (1994) 1, pp. 76-91
Persistent link: https://www.econbiz.de/10006687067
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Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle
Harlam, Bari A.; Krishna, Aradhna; Lehmann, Donald R.; … - In: Journal of business research : JBR 33 (1995) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10006742245
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The Impact of Dealing Patterns on Purchase Behavior
Krishna, Aradhna - In: Marketing science : the marketing journal of the … 13 (1994) 4, pp. 351-373
Persistent link: https://www.econbiz.de/10006942079
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The manufacturer-retailer-consumer triad: differing perceptions regarding price promotions
Moreau, Page; Krishna, Aradhna; Harlam, Bari - In: Journal of retailing 77 (2001) 4, pp. 547-570
Persistent link: https://www.econbiz.de/10006618395
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The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice
Brown, Christina L.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 529-539
Persistent link: https://www.econbiz.de/10006645067
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Sharing
Elder, Ryan S; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 36 (2010) 5, pp. 715-735
Persistent link: https://www.econbiz.de/10008372805
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Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio
Krishna, Aradhna; Rajan, Uday - In: Management science : journal of the Institute for … 55 (2009) 9, pp. 1469-1485
Persistent link: https://www.econbiz.de/10008307426
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Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms
Krishna, Aradhna; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 35 (2008) 4, pp. 692-705
Persistent link: https://www.econbiz.de/10008151102