Customer satisfaction has long been among the most prominent topics in consumer behavior and in marketing in general. Satisfaction concept is typically examined in regards to consumer (B2C) markets, much less paying attention to the more multi-faceted nature of industrial (B2B) settings. The...

A case study is a valuable instrument for teaching and examining business related disciplines. Application and utilization of case studies have been discussed at length in the academic literature. To a lesser degree, authors have addressed the issue of case production. Case studies can be...

Purpose – The purpose of this research is to explore the theoretical underpinnings of knowledge transfer within Japanese multinationals. To that end, a conceptual model of knowledge transfer within Japanese multinational companies and their overseas affiliates is proposed....

Purpose – The purpose of this research is to explore the practical implications of brand management decisions, particularly those involving the combination of luxury and mass‐market brands within the same organization through merger or acquisition. The aim of the paper is to expand brand...

Purpose – The purpose of this paper is to encourage consideration of the multiple factors affecting dual use of case studies for both research and teaching, and conversion between the two types; to encourage development of a case transformation protocol to add rigor to this process....