Almost all of the serious studies of Behavioral Economics have dealt with individuals, but the results of those studies have been used as guidelines for producers and other organizations as well as individuals.There have been a few serious studies of producers, but they have been largely...

This paper attempts to provide a substantive introduction to behavioral economics for a general audience, and for introductory and intermediate level students of economics and business administration. 1. Introduction; 2. The Background; 3. Bounded Rationality; 4. Prospect Theory and other major...