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Allenby, Greg M.
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ECONIS (ZBW)
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171
Bayesian Analysis of Hierarchical Effects
Chandukala, Sandeep R.
;
Dotson, Jeffrey P.
;
Brazell, Jeff D.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 123-134
Persistent link: https://www.econbiz.de/10008817954
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172
The Effect of Media Advertising on Brand Consideration and Choice
Terui, Nobuhiko
;
Ban, Masataka
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 74-92
Persistent link: https://www.econbiz.de/10008817957
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173
Identifying Unmet Demand
Chandukala, Sandeep R.
;
Edwards, Yancy D.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10008817958
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174
Comment - Interactive Graphical Methods in the Analysis of Customer Panel Data
Allenby, Greg M.
- In:
Journal of business & economic statistics : JBES ; a …
14
(
1996
)
1
,
pp. 126-127
Persistent link: https://www.econbiz.de/10008220543
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175
Economic Trends and Being Trendy: The Influence of Consumer Confidence on Retail Fashion Sales
Allenby, Greg M.
;
Jen, Lichung
;
Leone, Robert P.
- In:
Journal of business & economic statistics : JBES ; a …
14
(
1996
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10008220545
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176
Reassessing Brand Loyalty, Price Sensitivity, and Merchandising Effects on Consumer Brand Choice
Allenby, Greg M.
;
Lenk, Peter J.
- In:
Journal of business & economic statistics : JBES ; a …
13
(
1995
)
3
,
pp. 281-290
Persistent link: https://www.econbiz.de/10008223661
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177
Multiple Perspectives - Marketing needs to unambiguously articulate its role as a business and societal function.
Fennell, Geraldine
;
Allenby, Greg M.
- In:
Marketing research : a magazine of management and …
18
(
2006
)
4
,
pp. 26-31
Persistent link: https://www.econbiz.de/10007600235
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178
Product attributes and models of multiple discreteness
Kim, Jaehwan
;
Allenby, Greg M.
;
Rossi, Peter E.
- In:
Journal of econometrics
138
(
2007
)
1
,
pp. 208-230
Persistent link: https://www.econbiz.de/10007615314
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179
Investigating Endogeneity Bias in Marketing
Liu, Qing
;
Otter, Thomas
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
5
,
pp. 642-650
Persistent link: https://www.econbiz.de/10007870861
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180
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
Büschken, Joachim
;
Otter, Thomas
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 533-553
Persistent link: https://www.econbiz.de/10010158723
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