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A direct utility model for access costs and economies of scope
Kim, Dong Soo; Lee, Sanghak; Hur, Taegyu; Kim, Jaehwan; … - In: Management science : journal of the Institute for … 70 (2024) 6, pp. 3398-3416
Persistent link: https://www.econbiz.de/10014551543
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An Integrated Approach - Market definition, market segmentation, and brand positioning create a powerful combination.
Fennell, Geraldine; Allenby, Greg M. - In: Marketing research : a magazine of management and … 16 (2004) 4, pp. 28-35
Persistent link: https://www.econbiz.de/10007099433
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The HB Revolution - How Bayesian methods have changed the face of marketing research.
Allenby, Greg M.; Bakken, David G.; Rossi, Peter E. - In: Marketing research : a magazine of management and … 16 (2004) 2, pp. 20-25
Persistent link: https://www.econbiz.de/10007101187
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Specifying Your Market's Boundaries - Market definition is a strategic task.
Fennell, Geraldine; Allenby, Greg M. - In: Marketing research : a magazine of management and … 15 (2003) 2, pp. 32-37
Persistent link: https://www.econbiz.de/10007105188
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No Brand Level Segmentation? - Let's not rush to judgment.
Fennell, Geraldine; Allenby, Greg M. - In: Marketing research : a magazine of management and … 14 (2002) 1, pp. 14-18
Persistent link: https://www.econbiz.de/10007110104
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An Integrated Model of Discrete Choice and Response Time
Otter, Thomas; Allenby, Greg M.; van Zandt, Trish - In: Journal of marketing research : JMR 45 (2008) 5, pp. 593-607
Persistent link: https://www.econbiz.de/10008110487
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Multiple-Constraint Choice Models with Corner and Interior Solutions
Satomura, Takuya; Kim, Jaehwan; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 481-491
Persistent link: https://www.econbiz.de/10009028883
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Testing Models of Strategic Behavior Characterized by Conditional Likelihoods
Otter, Thomas; Gilbride, Timothy J.; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 686-702
Persistent link: https://www.econbiz.de/10009252662
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Modeling marketplace behavior
Allenby, Greg M. - In: Journal of the Academy of Marketing Science 40 (2011) 1, pp. 155-167
Persistent link: https://www.econbiz.de/10009814724
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Dynamic Brand Satiation
Hasegawa, Shohei; Terui, Nobuhiko; Allenby, Greg M. - 2012
A dynamic factor model of brand satiation is developed to explain longitudinal variation in consumer purchases. Factor loadings are associated with a brand’s position along a satiation dimension, and factor scores are associated with a household’s sensitivity to satiation effects. Dynamics...
Persistent link: https://www.econbiz.de/10014185202