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Extending the Generalized Multinomial Logit Model : Error Scale and Decision-Maker Characteristics

Feit, Elea McDonnell - 2010

straightforward incorporation of decision-maker characteristics as covariates to individual-level error scale, in a way that is …

Persistent link: https://www.econbiz.de/10013147153

Narratives and valuations

Morag, Dor; Loewenstein, George F. - 2023

While the significance of narrative thinking has been increasingly recognized by social scientists, very little empirical research has documented its consequences for economically significant outcomes. The current paper addresses this gap in one important domain: valuations. In three...

Persistent link: https://www.econbiz.de/10014384016

An Experimental Investigation of Approaches to Audit Decision Making : An Evaluation Using Systems-Mediated Mental Models

Choy, Amy K.; King, Ronald R. - 2013

The objective of this research is to articulate a decision-making foundation for the systems audit approach. Under this … decision making is enhanced because the knowledge of the system allows the auditor to focus on the most important risks …. However, there has not been an explicit framework to explain how systems knowledge can enhance decision making. To provide …

Persistent link: https://www.econbiz.de/10014157716

Economic Models of Choice

Allenby, Greg M. - 2015

This chapter provides an introduction to choice models based on the principle of direct utility maximization. Models of direct utility are characterized by specifications of the utility function and accompanying budget constraint that allows separation of what is gained (i.e., utility) from that...

Persistent link: https://www.econbiz.de/10013016931

Test & Roll : Profit-Maximizing A/B Tests

Feit, Elea McDonnell - 2019

Marketers often use A/B testing as a tool to compare marketing treatments in a test stage and then deploy the better-performing treatment to the remainder of the consumer population. While these tests have traditionally been analyzed using hypothesis testing, we re-frame them as an explicit...

Persistent link: https://www.econbiz.de/10012897659