Showing 141 - 143 of 143
Purpose – Aims to view two key issues, the importance of country‐of‐origin (COO) and perceptions of individual brands across different segments of consumers, and whether price cutting helps overcome negative perceptions. Design/methodology/approach – Uses conjoint methods to investigate...
Persistent link: https://www.econbiz.de/10014895828
Commercial advertising is relatively new in Vietnam, having been reintroduced only after reform began, and policy has been erratic. Much initial criticism seems to be based on the fact that foreign companies are usually better at it than local companies, and thus gain market share. However, one...
Persistent link: https://www.econbiz.de/10014945865
Sales force automation (SFA) is increasingly used to support customer relationships, and provides a good example of technology application on the supplier‐customer interface. While research has begun to examine SFA, understanding it from the customer viewpoint is still vague. This paper...
Persistent link: https://www.econbiz.de/10014945921