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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM

Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266

Persistent link: https://www.econbiz.de/10010424782

Investigating combined effect of WOM and eWOM : role of message valence

Shabbirhusain RV; Varshney, Sanjeev - In: Journal of consumer marketing 39 (2022) 2, pp. 180-190

Persistent link: https://www.econbiz.de/10013165327

Direction for Future Research in eWOM : Issues of Credibility, Format and Impact

Khan, Shamim Ahmed - 2019

future researchers can focus on. For this purpose, three issues of eWOM were selected which are credibility of eWOM, format … of eWOM and impact of eWOM. In recent years, credibility has become one of the most important issues regarding eWOM …

Persistent link: https://www.econbiz.de/10012859013

Visual information impacting electronic word of mouth adoption : mediating role of perceived eWOM review credibility

Kaur, Kulwinder; Singh, Tejinderpal - In: International journal of Indian culture and business … 21 (2020) 1, pp. 78-93

Persistent link: https://www.econbiz.de/10012284774

Factors influencing Generation Y consumers' perceptions of eWOM credibility : a study of the fast-food industry

Shamhuyenhanzva, Roy Malon; Van Tonder, Estelle; … - In: The international review of retail, distribution and … 26 (2016) 4, pp. 435-455

Persistent link: https://www.econbiz.de/10011594197

The effect of system generated cues on microblog rewarding repost behavior : a source credibility perspective

Wang, Lei; Qian, Da; Zhu, Lin - In: Journal of electronic commerce research : JECR 19 (2018) 1, pp. 104-118

Persistent link: https://www.econbiz.de/10011865638

eWOM via social networking site : source versus message credibility

Kapoor, Payal S.; Jayasimha, K. R.; Sadh, Ashish; … - In: International journal of internet marketing and … 14 (2020) 1, pp. 19-47

Persistent link: https://www.econbiz.de/10012199986

Extending our understanding of eWOM impact : the role of source credibility and message relevance

O'Reilly, Kelley; MacMillan, Amy; Mumuni, Alhassan G.; … - In: Journal of internet commerce 15 (2016) 2, pp. 77-96

Persistent link: https://www.econbiz.de/10011636443

eWOM credibility on social networking sites : a framework

Moran, Gillian; Muzellec, Laurent - In: Journal of marketing communications 23 (2017) 2, pp. 149-161

Persistent link: https://www.econbiz.de/10011706465

Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media

Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170

Persistent link: https://www.econbiz.de/10012429449

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