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Purpose/value: With the growing complexity of organizations, it becomes increasingly important to tune the strategies of different business functions. In order to add maximum value to the organization, real estate strategies have to be aligned with corporate strategy. The purpose of this paper...
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Purpose Service oriented organizations have difficulties finding evidence based office design suited for new ways of working. This study provides CRE managers with information on factors that influence the activities at workplaces in an activity based office environment, and can be used for...
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In the current demand-driven European office markets, attracting new tenants is difficult. To limit vacancy rates, real estate managers are shifting focus. Besides finding new tenants they also try to retain current tenants through relationship marketing and customer intimacy strategies. The...
Persistent link: https://www.econbiz.de/10010835062
In this paper a conceptual model is set up with regard to stimulating innovation-output of employees through supplying them with the right Corporate Real Estate (CRE). Literature study confirms that the existing relationship between different levels of cooperation and innovation output is...
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