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Brand equity : defining, measu...
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11
Brand name and customers' intention
Harwani, Yuli
;
Budi Suharjo
;
Nurmalina, Rita
; …
- In:
European research studies
21
(
2018
)
3
,
pp. 299-315
Persistent link: https://www.econbiz.de/10012220307
Saved in:
12
Marketing management of the territory in the aspect of the regional brand formation
Bondarenko, V. A.
;
Kalieva, O. M.
;
Pisareva, E. V.
- In:
European research studies
21
(
2018
)
2
,
pp. 72-78
Persistent link: https://www.econbiz.de/10012221008
Saved in:
13
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
14
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
15
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
16
The Algerian consumer's orientations towards brands inlight of Islamic marketing principles : a field study on frozen meat market
Meghraoui, Mehieddine Abdelkader
;
Benabou, Djilali
- In:
International journal of social entrepreneurship and …
3
(
2014
)
3
,
pp. 177-196
Persistent link: https://www.econbiz.de/10011347718
Saved in:
17
Understanding of consumers' perception toward select FMCG products
Siriguppi, Dwarakanath
- In:
International journal of public sector performance …
9
(
2022
)
3
,
pp. 248-257
Persistent link: https://www.econbiz.de/10013257287
Saved in:
18
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
19
Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.
;
Kalwani, Manohar U.
;
Morrison, Donald G.
-
1988
-
Rev
Persistent link: https://www.econbiz.de/10000767789
Saved in:
20
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
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