Introduction to the Handbook of Football Business and Management -- A Framework for Diversification Decisions in Professional Football -- Global Football: Defining the Rules of the Changing Game -- Structures and Policies at the Main European Football Leagues: Evolution and Recent Changes --...

Sponsorship relationships generally are entered into by sponsors seeking brand-related benefits through association with a sport entity brand. However, negative player behavior can serve as a degenerative episode in the relationship and weaken or even dissolve the relationship. This study...

Economics assumes that behavior is based on rational expectations and market efficiency. However, previous research into professional sports indicates that there are cases where decisions are consistently made that do not conform to this. This article examines this issue within the context of...

Social media provide fans with an additional means to engage with their team and are a valuable forum for sport organizations to better understand fan motivations and strengthen fan relationships. This study contributes to emerging research on the nature of social media use by revealing the...

Purpose: The purpose of this study is to empirically examine the manner in which companies mitigate negative sentiment in social media and to map the forces that may lead to pre-emptive strategies. Design/methodology/approach: Case studies were drawn from the retail fashion industry using data...