Any negotiation involves multiple elements, which, by their dynamics, influence its conduct and outcome: object, context, stake, balance of power, strategy and tactics. Knowledge and effective use of these elements are essential to the success of the negotiator, being largely determined by the...

The EU’s developing global role demands a new approach to communications outside the Union. Besides communicating its policies to its citizens in order to enhance their trust in the idea of the United Europe, it is also extremely important to provide information regarding its policies and...

Nowadays, image is radically important for any product, and even more so for a country. The image that a country displays to the world influences the attitude and perception of the other countries and people in general about itself. Romania is currently facing a brick wall in this area. Although...

Many researchers consider that the forces of globalization and informatization have a great importance for communication; these forces have already caused changes in some industries, policies, cultures and societies. Societies and communities must take part in this new global communication as...

Globalization, technology and the increasing importance of business contribute to a growing public demand for corporate responsibility. The global transactions are nowadays at the crossroads due to the fundamental changes that take place in the world; the business sector has an essential role in...

Northern Transylvania region is looking now for a cross-border identity, trying to raise awareness among the population about belonging to this region and to inform foreign investors about the best investment opportunities. The cross-border dimension represents one of the main points of this...

In the last few years, both companies and financial institutions have greatly expanded the sphere and the content of the financial communication in order to meet the increasingly demanding audience and the higher legal requirements. The international financial crisis has increased the market's...

The paper aims to present the efforts of the two Member States of the European Union regarding the criteria for accession in the „select club” of the Eurozone, in the current economic environment, which is characterized by uncertainty and profound turbulences. The study has pointed out that,...

The importance of the economic borders of the nations is diminishing continuously, and this phenomenon is strongly linked to regionalization and globalization. We consider that the starting point of the idea that economic borders (represented by nations’ commercial policies) are irrelevant for...

Any negotiation involves multiple elements, which, by their dynamics, influence its conduct and outcome: object, context, stake, balance of power, strategy and tactics. Knowledge and effective use of these elements are essential to the success of the negotiator, being largely determined by the...