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Within-seller and buyer-seller network structures and key account profitability
Gupta, Aditya; Kumar, Alok; Grewal, Rajdeep; Lilien, Gary L. - In: Journal of marketing 83 (2019) 1, pp. 108-132
Persistent link: https://www.econbiz.de/10012175847
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Brand name types and consumer demand : evidence from China's automobile market
Wu, Fang; Sun, Qi; Grewal, Rajdeep; Li, Shanjun - In: Journal of marketing research 56 (2019) 1, pp. 158-175
Persistent link: https://www.econbiz.de/10012177252
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Strategic Responses to New Technologies and Their Impact on Firm Performance
Lee, Ruby P.; Grewal, Rajdeep - In: Journal of marketing 68 (2004) 4, pp. 157-171
Persistent link: https://www.econbiz.de/10005925199
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The Role of Relational Knowledge Stores in Interfirm Partnering
Johnson, Jean L.; Sohi, Ravipreet S.; Grewal, Rajdeep - In: Journal of marketing 68 (2004) 3, pp. 21-36
Persistent link: https://www.econbiz.de/10005926089
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The Role of the Institutional Environment in Marketing Channels
Grewal, Rajdeep; Dharwadkar, Ravi - In: Journal of marketing 66 (2002) 3, pp. 82-97
Persistent link: https://www.econbiz.de/10005941774
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An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
Grewal, Rajdeep; Comer, James M.; Mehta, Raj - In: Journal of marketing 65 (2001) 3, pp. 17-33
Persistent link: https://www.econbiz.de/10005948230
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Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing
Grewal, Rajdeep; Cote, Joseph A.; Baumgartner, Hans - In: Marketing science : the marketing journal of the … 23 (2004) 4, pp. 519-529
Persistent link: https://www.econbiz.de/10006880688
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Incentive-Aligned Conjoint Analysis
Ding, Min; Grewal, Rajdeep; Liechty, John - In: Journal of marketing research : JMR 42 (2005) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10006641607
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The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes
Grewal, Rajdeep; Mehta, Raj; Kardes, Frank R. - In: Journal of marketing research : JMR 41 (2004) 1, pp. 101-115
Persistent link: https://www.econbiz.de/10006648034
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Market Motives, Distinctive Capabilities, and Domestic Inertia: A Hybrid Model of Innovation Generation
Chandrashekaran, Murali; Mehta, Raj; Chandrashekaran, Rajesh - In: Journal of marketing research : JMR 36 (1999) 1, pp. 95-112
Persistent link: https://www.econbiz.de/10006667561