Many banks in Saudi Arabia are starting to offer banking services through mobile phones. However, not many studies investigate the factors that may help the bankers to design mobile services, which are suitable for and adoptable by bank customers. This study fills this gap and examines a number...

Growing usage of social media has provided marketers a better space to engage with customers. However, research examining effects of social media marketing from the perspective of branding, has been relatively unexplored. Further, few researches on international branding have investigated the...

Purpose- The purpose of this study is to examine the influence of service quality on student’s satisfaction.Design/methodology/approach- Using empirical research, the study identifies previously validated scales of service quality and student satisfaction. Data was collected from 279 students...