Purpose – This paper aims to explain how library managers can better prepare and plan for the future institutional structural costs related to the management of seemingly limitless streaming video content. Design/methodology/approach – Different strategies are provided as antidotes to the...

Considers macro‐level strategic marketing management issues facing the library and information industry as technology brings the potential for change. Suggests that, in a competitive and changing information environment, libraries wishing to use the virtual library opportunity may need to...

Librarians are asked to downsize, economize and streamline, while they are also, simultaneously, expected to provide the fastest, latest and most expensive hardware and software so as to make the information marketplace accessible to their patrons. What most librarians have not realized,...