This paper attempts to investigate the factors Influencing online service buyers as to buy service online. Similarly, with the help of mean and rank satisfaction level of online buyers also studied in Indian context. Reliability coefficient for the scale with satisfactory and further...

Young consumers are playing vibrant role in online shopping. The increasing use of Internet by the younger generation provides an emerging prospect for online retailers. Recognizing the factors affecting young consumers' buying behaviour would be of greater help to develop their marketing...

It is imperative to study demographic factors while studying buying behavior of customers as demographic factors are the major determinants of buying behavior. To verify the green buying behavior of customers and to evaluate the influence of demographic factors on green buying behavior,...

A common thread has been observed through rigorous review of literature about high price of eco friendly products. Researchers attempted to study attitude of customers towards pricing of eco friendly products and similar aspects of pricing of eco-friendly products.Effort has been made to study...

The benefits of demographic divided by fastest growing economy (India) can be reaped only if it is supported by fully equipped and skilled human resource. There is gap in supply of quality human resource. Management education is oriented towards training the managers who can handle functional...

Present study is an effort to understand the preferences of samples, towards the attributes of soap as a product, through research experiment. The product attributes used as variables viz. percentage of hydrogen (Ph), price, ingredients, and fragrances. The effort has been made through...

The paper mainly focused to determine the stakeholder profile and establish the perception gap between tourist and service providers mainly hoteliers and tour operators. A research framework is constructed and tested using data produced by three independent surveys of tourists and tourism...

Businesses today have realised that, in order to continue thriving, they have to adopt a more holistic and inclusive business model which has a direct correlation with business performance. Companies are now expected to discharge their stakeholder responsibilities and societal obligations, along...