As corporates proceed to develop new product brands, changing market and consumer situations throw up the need for re-looking at age-old branding strategies and corporate beliefs. Increased competition, more informed consumers, changing global scenarios and economic conditions have brought into...

This paper focuses on the role of online communities in performing two important functions of CRM - building trust and enhancing perceived value in consumers. The paper moves ahead to study the features of online communities which make them part of the value delivering and enhancing mechanisms...

Purpose – The primary purpose of this paper is to investigate empirically the impact of the internet on teenage childrens' roles in purchase decisions. Design/methodology/approach – Based on a survey administered to 346 parent‐child dyads, regression analysis and ANOVA analysis were...