examine self‐reports of browsing and purchasing using five specific non‐store channels: the Internet, television infomercials … indicate that shoppers who browse and/or purchase on the Internet differ in their use of multi‐channel options related to their …‐store shopping. Others like to browse various non‐store media and have extended their browsing to the Internet, yet maintain their …

shopping, to Internet shoppers. Two studies are conducted; in the first a sample of current online shoppers is surveyed on how … well Tauber’s motives describe their motivation for Internet shopping. Projective technique is used in the second study, in … the motives apply in the Internet setting. Results suggest that Tauber’s non‐functional motives can be adapted to the …

. Potential customers on the Internet tend not to be widely dispersed but are found to clog together at virtual water‐holes, known … landmark, i.e. portal, during the (short) era of Internet hype in an attempt to attract customers. Often enough with little … success. We propose a different way of thinking. The key to improving profits and margins is in understanding the Internet as …

This article aims to examine the online buying behavior among a group of Internet users. Based on a sample of over 3 …,700 Internet users, this study explores their information‐seeking patterns as well as their motivations and concerns for online …