Aghara, Vincent; Nwaizugbo, Ireneus; Chukwuemeka, Emmanuel - In: Review of Business and Finance Studies 6 (2015) 2, pp. 105-115
Politics marketing in recent years has attracted increasing attention from politicians all over the world, though not much from academia. Politics is about power and the distribution of scarce resources has created more politics marketing. For a third world economy like, Nigeria the challenges...