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Areeda and Turner (1975) were the first to argue that a price below marginal costs should be considered a sign of predation. Recognizing that marginal cost data were typically unavailable, the authors concluded that a price below average variable cost should be presumed unlawful. This socalled...
Persistent link: https://www.econbiz.de/10013052622
Areeda and Turner (1975) were the first to argue that a price below marginal costs should be considered a sign of predation. Recognizing that marginal cost data were typically unavailable, the authors concluded that a price below average variable cost should be presumed unlawful. This so-called...
Persistent link: https://www.econbiz.de/10010857755
We analyse a market where newspaper publishers compete for advertising as well as for readership. Publishers first choose the political position of their newspaper then set cover prices and advertising tariffs. We build on the duopoly model of Gabszewicz et al. (2001, 2002) who show that...
Persistent link: https://www.econbiz.de/10011209633
This paper investigates the price war in the UK quality newspaper industry in the 1990s. We build a model of the newspaper market which encompasses demand for differentiated products on both, the readers and advertisers side of the market, and profit maximization by four competing oligopolistic...
Persistent link: https://www.econbiz.de/10014201457
This paper investigates the price war in the UK quality newspaper industry in the 1990s. We build a model of the newspaper market which encompasses demand for differentiated products on both, the readers and advertisers side of the market, and profit maximization by four competing oligopolistic...
Persistent link: https://www.econbiz.de/10008525325
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I discuss the design and implementation of a SSNIP test in order toidentify the relevant market in a media market. I argue that in such atwo-sided market the traditional SSNIP test cannot be applied as it isusually conceived but rather should be modified in order to take intoaccount indirect...
Persistent link: https://www.econbiz.de/10009435151