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Areeda-Turner in Two-Sided Markets
Behringer, Stefan - 2014
Areeda and Turner (1975) were the first to argue that a price below marginal costs should be considered a sign of predation. Recognizing that marginal cost data were typically unavailable, the authors concluded that a price below average variable cost should be presumed unlawful. This socalled...
Persistent link: https://www.econbiz.de/10013052622
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Choosing your battles : endogenous multihoming and platform competition
Haan, Marco; Stoffers, Nennette E.; Zwart, Gijsbert T. J. - 2021
We study how digital platforms can choose competitive strategies to influence the number of multihoming consumers. Platforms compete for consumers and advertisers. A platform earns a premium from advertising to singlehomers, as it is a gatekeeper to these consumers. Competitive strategies...
Persistent link: https://www.econbiz.de/10012586398
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Chapter 8. Radio
Sweeting, Andrew - 2015
This chapter surveys the literature on the economics of radio, focusing on the broadcast industry in the United States. The first parts of the chapter provide a history of the radio industry and its regulation, and a guide to the data available for empirical research. The next part surveys the...
Persistent link: https://www.econbiz.de/10014025245
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Chapter 6. Merger Policy and Regulation in Media Industries
Foros, Øystein; Kind, Hans Jarle; Sørgard, Lars - 2015
The aim of this chapter is to survey the media economics literature on mergers. In particular, we try to accentuate where the effects of mergers differ between conventional one-sided markets and two-sided media markets (though not all media mergers are within two-sided markets). We focus on...
Persistent link: https://www.econbiz.de/10014025247
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Antitrust Policy for Two-Sided Markets
Hovenkamp, Erik - 2018
As technology and interconnectivity have continued to flourish, so too has an important and complex form of enterprise: the platform. Services like Uber, Google Search, Hulu, and American Express cater to distinct but deeply-interdependent “sides” of customers that derive value or revenues...
Persistent link: https://www.econbiz.de/10012927817
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Multisided media markets : applying the theory of multisided markets to media markets
Lindstädt-Dreusicke, Nadine - 2009
Media markets recently have been identified as multisided markets. The application of the theory of multisided markets … theory of multisided markets and subsequently applies it to media markets. Finally the paper draws attention to the new … perspectives and insights the theory provides but also brings open research questions to light. -- media economics ; two …
Persistent link: https://www.econbiz.de/10003911979
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Price coordination in two-sided markets : competition in the TV industry
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - 2010
The TV industry is a two-sided market where both advertisers and viewers buy access to the programs offered by competing TV channels. Under the current market structure advertising prices are typically set by TV channels while viewer prices are set by distributors (e.g. cable operators). The...
Persistent link: https://www.econbiz.de/10003955216
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Either or both competition : a "two-sided" theory of advertising with overlapping viewerships ; conference paper
Ambrus, Attila; Calvano, Emilio; Reisinger, Markus - 2013
This paper develops a fairly general model of platform competition in media markets allowing viewers to use multiple platforms. This leads to a new form of competition between platforms, in which they do not steal viewers from each other, but affect the viewer composition and thereby the...
Persistent link: https://www.econbiz.de/10010339953
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Two-sided markets with pecuniary and participation externalities
Schmidtke, Richard - 2006
The existing literature on two-sided markets addresses participation externalities, but so far it has neglected pecuniary externalities between competing platforms. In this paper we build a model that incorporates both externalities. In our setup differentiated platforms compete in advertising...
Persistent link: https://www.econbiz.de/10010365882
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Two-sided markets with pecuniary and participation externalities
Schmidtke, Richard - 2006
The existing literature on "two-sided markets" addresses participation externalities, but so far it has neglected pecuniary externalities between competing platforms. In this paper we build a model that incorporates both externalities. In our setup differentiated platforms compete in advertising...
Persistent link: https://www.econbiz.de/10010439376