This paper presents a choice model based on a model for the behavior of brain cells that is based on neurological findings. The paper shows that it is possible to define choice as the result of a series of interconnected cellular processes, instead of framing the problem from the point of view...

Can biology help us to better understand gender differences in labor market behavior and outcomes? This chapter reviews the emerging literature which sheds light on this question, considering research in four broad areas: i) behavioral endocrinology; ii) human genetics; iii) neuroeconomics; and...

Impulsivity and inconsistency in intertemporal choice have been attracting attention in econophysics and neuroeconomics. Although loss of self-control by substance abusers is strongly related to their inconsistency in intertemporal choice, researchers in neuroeconomics and psychopharmacology...

Risky health behaviors such as smoking, drinking alcohol, drug use, unprotected sex, and poor diets and sedentary lifestyles (leading to obesity) are a major source of preventable deaths. This chapter overviews the theoretical frameworks for, and empirical evidence on, the economics of risky...

This paper develops a new methodology in order to study the role of dynamic expectations. Neither reference-point theories nor feedback models are sufficient to describe human expectations in a dynamic market environment. We use an interdisciplinary approach and demonstrate that expectations of...

Studies have frequently found that women are more risk averse than men. In this paper, we depart from usual practice in economics that treats risk attitude as a primitive, and instead adopt a neuroeconomic approach where risk attitude is determined by the reference point which can be easily...

Contrary to claims by Gul and Pesendorfer (2008), I show that standard economics makes use of non-choice evidence in a meaningful way. This is because standard economics solely grounded in the theory of choice is incomplete. That is, it has content that can not be revealed with any general...

The aim of the article is an identification of key sources of an innovative character and their conditioning in contemporary Polish economy. In the discussion, it is stated that consumers - the smallest, but the most numerous economic unit - through their expectations of the way / form of...

Neuroökonomische Erkenntnisse können als Erklärung des Kaufverhaltens FMCG-Premiummarken herangezogen werden, welches sich nicht mit den bei FMCG-Commodities angewandten habitualisierten Entscheidungsstrategien erklären lässt. Stattdessen spielt die Hypothese der "kortikalen Entlastung"...