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The contribution of neuroscience to consumer research: A conceptual framework and empirical review

Solnais, Céline; Andreu-Perez, Javier; … - In: Journal of Economic Psychology 36 (2013) C, pp. 68-81

marketing stimuli resulted in the birth of consumer neuroscience within the field of neuroeconomics. However, marketing scholars … have remained reluctant to adopt the techniques of neuroscience and there is still uncertainty about the capacity of … contribution of consumer neuroscience, we first develop a semantic cluster analysis of the boundaries of the field, followed by a …

Persistent link: https://www.econbiz.de/10011051378

Relative versus absolute income, joy of winning, and gender: Brain imaging evidence

Dohmen, Thomas; Falk, Armin; Fliessbach, Klaus; Sunde, Uwe - In: Journal of Public Economics 95 (2011) 3, pp. 279-285

In this paper we study the role of absolute versus relative income using functional magnetic resonance imaging (fMRI). While being scanned in two adjacent MRI scanners, pairs of subjects had to simultaneously perform a simple estimation task that entailed monetary rewards for correct answers. We...

Persistent link: https://www.econbiz.de/10011056209

Consumer Response to Controversial Food Technologies and Price: A Neuroeconomic Analysis

McFadden, Brandon R.; Lusk, Jayson L.; Crespi, John M.; … - Agricultural and Applied Economics Association - AAEA - 2012

integrates the findings of economics, psychology, and neuroscience, can provide unique insights into consumer preferences. The … recent developments in economics and neuroscience. Specifically, this research seeks to determine how the human brain …

Persistent link: https://www.econbiz.de/10011070115

An Examination of Sports Event Sentiment: Microeconomic Evidence from Borsa Istanbul

Fung, Ka Wai Terence; Demir, Ender; Lau, Marco Chi Keung; … - Volkswirtschaftliche Fakultät, … - 2013

This paper examines the impact of international soccer matches on the Turkish stock market using firm level and sorted portfolio data, i.e. microeconomic evidence. Applying the Edmans et al. (2007) estimation method, we find a significant negative loss effect. However, once using panel data...

Persistent link: https://www.econbiz.de/10011108621

Bounded rationality and perfect rationality: psychology into economics

Schilirò, Daniele - Volkswirtschaftliche Fakultät, … - 2012

Mathematical algorithms often fail to identify in time when the international financial crises occur although, as the classical theory of choice would suggest, the economic agents are rational and the markets are or should be efficient and behave also rationally. This contribution tries to...

Persistent link: https://www.econbiz.de/10011114155

Path dependence in risky choice: Affective and deliberative processes in brain and behavior

Hytönen, Kaisa; Baltussen, Guido; den Assem, Martijn J. van - In: Journal of Economic Behavior & Organization 107 (2014) PB, pp. 566-581

Decision-makers show an increased risk appetite when they gamble with previously won money, the house money effect, and when they have a chance to make up for a prior loss, the break even effect. To explore the origins of these effects, we use functional magnetic resonance imaging to record the...

Persistent link: https://www.econbiz.de/10011116884

A comparison of intertemporal choices for oneself versus someone else based on Tsallis’ statistics

Takahashi, Taiki - In: Physica A: Statistical Mechanics and its Applications 385 (2007) 2, pp. 637-644

Impulsivity and inconsistency in intertemporal choice (discounting) have drawn attention in econophysics and neuroeconomics. Although it is well established that most people often show irrational discounting (e.g., hyperbolic discounting), little is known regarding whether the irrationality is...

Persistent link: https://www.econbiz.de/10011058427

A social discounting model based on Tsallis’ statistics

Takahashi, Taiki - In: Physica A: Statistical Mechanics and its Applications 389 (2010) 17, pp. 3600-3603

Social decision making (e.g. social discounting and social preferences) has been attracting attention in economics, econophysics, social physics, behavioral psychology, and neuroeconomics. This paper proposes a novel social discounting model based on the deformed algebra developed in the...

Persistent link: https://www.econbiz.de/10011060117

A comparison between Tsallis’s statistics-based and generalized quasi-hyperbolic discount models in humans

Takahashi, Taiki - In: Physica A: Statistical Mechanics and its Applications 387 (2008) 2, pp. 551-556

Intertemporal choice has drawn attention in econophysics and neuroeconomics. Both impulsivity and inconsistency in intertemporal choice can be parametrized with a Tsallis’s statistics-based q-exponential discount model. Although a recent neuroeconomic study has proposed a dual-self discounting...

Persistent link: https://www.econbiz.de/10011060785

Psychophysics of the probability weighting function

Takahashi, Taiki - In: Physica A: Statistical Mechanics and its Applications 390 (2011) 5, pp. 902-905

A probability weighting function w(p) for an objective probability p in decision under risk plays a pivotal role in Kahneman–Tversky prospect theory. Although recent studies in econophysics and neuroeconomics widely utilized probability weighting functions, psychophysical foundations of the...

Persistent link: https://www.econbiz.de/10011060889