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On the use of formative measurement specifications in structural equation modeling : a Monte Carlo simulation study to compare covariance-based and partial least squares model esti...
Ringle, Christian M.; Götz, Oliver; Wetzels, Martin; … - 2009
Persistent link: https://www.econbiz.de/10003937397
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On the Use of Formative Measurement Specifications in Structural Equation Modeling: A Monte Carlo Simulation Study to Compare Covariance-Based and Partial Least Squares Model Estim...
Ringle, Christian M.; Götz, Oliver; Wetzels, Martin; … - Maastricht : METEOR, Maastricht Research School of … - 2009
The broader goal of this paper is to provide social researchers with some analytical guidelines when investigating structural equation models (SEM) with predominantly a formative specification. This research is the first to investigate the robustness and precision of parameter estimates of a...
Persistent link: https://www.econbiz.de/10005209869
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On the Use of Formative Measurement Specifications in Structural Equation Modeling: A Monte Carlo Simulation Study to Compare Covariance-Based and Partial Least Squares Model Estim...
Ringle, Christian M.; Götz, Oliver; Wetzels, Martin; … - Volkswirtschaftliche Fakultät, … - 2009
The broader goal of this paper is to provide social researchers with some analytical guidelines when investigating structural equation models (SEM) with predominantly a formative specification. This research is the first to investigate the robustness and precision of parameter estimates of a...
Persistent link: https://www.econbiz.de/10004992028
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Using PLS to investigate interaction effects between higher order branding constructs
Wilson, Bradley - In: Handbook of partial least squares : concepts, methods …, (pp. 621-652). 2010
Persistent link: https://www.econbiz.de/10003944682
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The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred; Goetz, Oliver; Mantrala, Murali K.; … - In: Journal of retailing 91 (2015) 4, pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
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The role of sales and marketing in market-oriented companies
Goetz, Oliver; Hoelter, Ann-Kristin; Krafft, Manfred - In: The journal of personal selling & sales management : JPSSM 33 (2013) 4, pp. 353-371
Persistent link: https://www.econbiz.de/10010247631
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Investigating organisational innovativeness : developing a multidimensional formative measure
Pallas, Florian; Böckermann, Florian; Goetz, Oliver; … - In: International journal of innovation management 17 (2013) 4, pp. 1-41
Persistent link: https://www.econbiz.de/10010200374
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How to separate the wheat from the chaff : improved variable selection for new customer acquisition
Tillmanns, Sebastian; Hofstede, Frenkel ter; Krafft, Manfred - In: Journal of marketing 81 (2017) 2, pp. 99-113
Persistent link: https://www.econbiz.de/10011697517
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Implementation effects in the relationship between CRM and its performance
Dalla Pozza, Ilaria; Goetz, Oliver; Sahut, Jean Michel - In: Journal of business research : JBR 89 (2018), pp. 391-403
Persistent link: https://www.econbiz.de/10011881908
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INVESTIGATING ORGANISATIONAL INNOVATIVENESS: DEVELOPING A MULTIDIMENSIONAL FORMATIVE MEASURE
PALLAS, FLORIAN; BÖCKERMANN, FLORIAN; GOETZ, OLIVER; … - In: International Journal of Innovation Management (ijim) 17 (2013) 04, pp. 1350009-1
To survive competition, it is vital for firms to be innovative. As a firm's cultural predisposition, organisational innovativeness provides an environment that fosters innovations and thus actively supports new product or service development. The purpose of this study is to measure...
Persistent link: https://www.econbiz.de/10010883131