Bulgarian Abstract: Монографията съдържа резултатите от няколко, предимно психосемантични, експерименти върху образите на вносните стоки в съзнанието на хората в...

Economic developments in South European countries raise questions about the sustainability of fiscal policy. We aim to study the attitudes of young people in Bulgaria towards prudent economic policy and we use the word-associations as a tool for this goal. To our knowledge, this is a pioneer...

The image of the country can be influential in various buying decisions, especially in cases where there is a strong competition among market players and if price is not the factor with the utmost importance. In a psychosemantic experiment we study the demand patterns for imported goods in...