Economic integration has become predominant in international business markets, due to its ability to facilitate the formation of trade relationships, as well as the achievement of greater economic development among participating nations. NAFTA is one of the popular examples of economic...

Emerging markets have in recent times become a great source of interest for companies due to the unique value that they have to offer. In spite of this, marketing products or services in emerging markets can pose a distinct set of challenges, apart from being a source of great opportunity that...

Corporate Social Responsibility (CSR) is increasingly becoming a global practice for firms in both developing and developed countries. Its ability to contribute to corporate sustainability and stakeholder welfare has been well-documented and touted. However, it has been arguably noted that CSR...

This case study is about a used car retailer in an African country, specifically Ghana. Lessons drawn from the case could be applied in societies which are highly socialised; not individualistic. Case overview – Ghana is one of the first African countries to be hooked up to the internet....