This research paper strives to explore the relationships between organisational flexibility and employee commitment in companies' efforts to achieve customer satisfaction within the contemporary business environment in the service sector in Bulgaria. Specific point in measuring consumer...

Under conditions of dynamic market changes more and more companies seek to win the loyalty of their customers. One of the main factors, which determines the desire of customers to be involved in a long-term relationship with a particular supplier is the level of their satisfaction. In that sense...

Intensive competition in the area of business services stimulates companies to try to manage the satisfaction and loyalty of their most important customers. Front office personnel of companies selling their products, through their attitudes and behaviour, affect the satisfaction and loyalty...

Through positioning marketers seek to create a unique and favourable image in the mind of the target customer. The aim of this article is, after clarifying the nature and role and tracing back the evolution of the concept of positioning, to present and analyse the results of the study of the...

The capability for adequate management of motivation, commitment, satisfaction and loyalty of personnel creates prerequisites for the realization of certain financial and non - financial (including marketing) results. In the article there is designed and app robated a model, by way of which...

Companies with consumer orientation have the opportunity to easier recognize and satisfy the needs of their clients, which combined with a correct offer is a premise for ensuring a desired level of client satisfaction. From the point of view of the business, it is important to determine the...

The paper presents a critical literature review of the main concepts of hotel revenue management (RM) and current state of theoretical research. It emphasizes on the different directions of hotel RM research and focuses comprehensively on the elements of the hotel RM system and the stages of RM...

Stealth marketing has been witnessing growing recognition during the last decade. However, the results from its application remain a daunting task for marketers as they cannot be measured accurately given that such campaigns are very rarely disclosed. The aim of this article is to present the...

The purpose of this report is to assess the relationship between globalization and brand extension factors, and their influence over the image evolution of the sports car manufacturer Porsche with a practical example of the company business in Bulgaria. The study also intends to provide...

The purpose of this report is to assess the business operations of the General Motors Southeast Europe (GMSE) Representative Office in Bulgaria by putting them into the framework of contemporary economic circumstances (2008-2009) and consequently-provide strategic recommendations. Essentially,...