Nestle faced one of its worst public relations crisis in India when its premium brand of noodles was found with traces of banned substances like monosodium glutamate and heavy metal like lead. The case primarily focuses on how crisis started, the steps taken by the company to address the crisis...

E-retailing or online is growing at faster pace in India. It has witnessed steady growth of 50-60% over the years. E-retailing accounts for 10% of e-commerce activities in India. Even though there are growth prospects for online retail in India we have challenges which need to be addressed. The...

The Indian retail industry was estimated at USD 520 Billion in 2013 and projected to grow at a rate of 13% and will have a market size of USD 950 billion by 2018 (E&Y, 2014). Retail sector has become competitive with the emergence of organized retail players. Currently retailers are focusing on...

Indian retail sector is witnessing a steady growth of private labels or store brands in food category. The study primarily looks into understanding the consumer preference for private labels or store brands in food category and the role of consumer and store factors in store brand purchase in...

Indian retail sector has become competitive with the emergence of organized retail players. Currently retailers are focusing on developing their own brands or private labels to enhance customer loyalty, to add diversity and for better margins. The study primarily looks into understanding the...

Private labels have gained immense popularity in the Indian retail market. Retailers are creating new private labels or store brands in all categories to create unique store image, brand variety, store loyalty and for higher margins. The development of quality private labels or store brands can...

India has emerged as the fifth attractive retail destination attracting global retailers for entry and expansion plans (Global retail expansion by A.T. Kearney, 2012). Indian retail market is worth USD 396 Billion in 2012 and estimated to grow by 12% by 2015. Government of India has allowed 51%...

Creating an identity is one among the biggest challenges for any brand. Now brand identity has moved beyond the older concepts. More companies are now utilizing human senses to create their own identity. We need to identify the human senses which can be effectively utilized to connect and create...

Neuromarketing is one of the emerging discipline which is an applied extension of Neuroscience and Marketing. Neuromarketing helps us to understand the human mind and how brain influences our purchase intention. Rural consumers are complex, diverse in nature and neuromarketing can provide better...

AI and ML are the emerging buzzwords in any industry. AI-based applications are now extensively adopted by retailers. The present study is an attempt to explore, comprehend AI, its emerging applications in Retailing and to identify the future research scope in the theme AI and Retailing. From...