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Studies in the social capital literature have documented two stylised facts: first, a decline in measures of social participation has occurred in many OECD countries. Second, and more recently, the success of social networking sites (SNSs) has resulted in a steep rise in online social...
Persistent link: https://www.econbiz.de/10010222317
The widespread adoption of social media has engendered notable changes in who is involved in the production, dissemination, and reformulation of market-relevant information. Building on this idea, this study posits that different types of accounting information networks feature different types...
Persistent link: https://www.econbiz.de/10012897604
Online social networks, such as Facebook, disclose an unprecedented volume of personal information amplifying the occasions for social comparisons, which can be a cause of frustration. We test the hypothesis that the use of social networking sites (SNS) increases social comparisons as proxied by...
Persistent link: https://www.econbiz.de/10012993576
the proposed model, the only means of spread of information about the product is via Word of Mouth communication â€¦
Persistent link: https://www.econbiz.de/10013032494
The Social media environment represents one of the most prospective domains of developing marketing campaigns. This fact is a result of the fundamental characteristics of social media networks which could be summarised by the following: low cost of developing an advertising campaign and a wide...
Persistent link: https://www.econbiz.de/10012002319
Online social networks, such as Facebook, amplify the occasions for social comparisons which are detrimental to well-being. The authors test the hypothesis that the use of social networking sites (SNS) increases social comparisons using Italian data from the Multipurpose Household Survey, and...
Persistent link: https://www.econbiz.de/10011848516
This paper studies the peer effect of iPhone adoptions in China. We use a unique data set of iPhone adoption records from a provincial capital city in China, in a span of over four years starting from iPhone's first introduction to mainland China. We construct a social network using six month's...
Persistent link: https://www.econbiz.de/10011750131
There is growing evidence that face-to-face interaction is declining in many countries, exacerbating the phenomenon of social isolation. On the other hand, social interaction through online networking sites is steeply rising. To analyze these societal dynamics, we have built an evolutionary game...
Persistent link: https://www.econbiz.de/10011818418
This paper studies the diffusion process of two complementary technologies among people who are connected through a social network. It characterizes adoption rates over time for different initial allocations and network structures. We are particularly interested in the following question:...
Persistent link: https://www.econbiz.de/10012915838
Social networking applications such as Facebook, Twitter, and Crowdrise offer new ways for nonprofits to engage the community in fundraising efforts. This study employs data from Facebook Causes to examine the nature and determinants of charitable giving in social networking environments. Our...
Persistent link: https://www.econbiz.de/10014159065