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Interpretive structural modeling of quality factors in both medical and hospitality services in the medical tourism industry
Sadeh, Ehsan; Garkaz, Mansour - In: Journal of travel and tourism marketing 36 (2019) 2, pp. 253-267
Persistent link: https://www.econbiz.de/10012179396
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Hospital prestige in medical tourism : empirical evidence from Malaysia
Davoud Nikbin; Amir Batouei; Iranmanesh, Mohammad; Kim, … - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 521-535
Persistent link: https://www.econbiz.de/10012179431
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New techniques for brand management in the healthcare sector
Borges, Ana Pinto (ed.); Rodrigues, Paula Cristina Lopes (ed.) - 2021
"This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified"--
Persistent link: https://www.econbiz.de/10012135408
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Special Issue: medical tourism : strategies for quality patient/guest experiences
Kucukusta, Deniz (ed.); Hudson, Simon (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012130733
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The role of relationship marketing in behavioural intentions of medical tourism services and guest experiences
Sousa, Bruno Miguel; Alves, Gisela Maria - In: Journal of hospitality and tourism insights 2 (2019) 3, pp. 224-240
Persistent link: https://www.econbiz.de/10012130750
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Why medical tourists choose Turkey as a medical tourism destination?
Sag, Ilhan; Zengul, Ferhat Devrim - In: Journal of hospitality and tourism insights 2 (2019) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10012130781
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Turkey as a health tourism destination : reviewing of 2015-2016 data
Omer Tontus H; Nebioglu, S. - In: Inventi impact: service sector (2018) 3, pp. 139-145
Persistent link: https://www.econbiz.de/10012131012
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Medical tourism in emerging markets : the role of trust, networks, and word-of-mouth
Hyder, Akmal S.; Rydback, Michelle; Borg, Erik; … - In: Health marketing quarterly 36 (2019) 3, pp. 203-219
Persistent link: https://www.econbiz.de/10012200140
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Medical tourism : tourism with health benefits
Veselova, E. Sh. - In: Problems of economic transition 59 (2017) 6, pp. 480-500
Persistent link: https://www.econbiz.de/10012049349
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Current issues and emerging trends in medical tourism
Cooper, Malcolm (ed.); Vafadari, Kazem (ed.);  … - 2015
"This book focuses on the emerging phenomena of international travel by patients in search of improved healthcare services and treatment, wellness programs, and complementary recreational activities"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728272