In this study we construct a multivariate stochastic model for website visit duration, page views, purchase incidence and the sale amount for online retailers. The model is constructed by composition from parametric distributions that account for consumer heterogeneity, and involves copula...

In this study, we propose a multivariate stochastic model for Web site visit duration, page views, purchase incidence, and the sale amount for online retailers. The model is constructed by composition from carefully selected distributions and involves copula components. It allows for the strong...

Past research in marketing and psychology suggests that pricing structure may influence consumers' perception of value. In the context of two commonly used pricing schemes, pay-per-use and two-part tariff, we evaluate the impact of pricing structure on consumer preferences for access services....

Several recent studies report a seemingly counterintuitive result of positive cross advertising effects. We examine this phenomenon, and document its prevalence and persistence using time series data for several mature packaged goods categories. For this purpose we develop a hierarchical dynamic...

A key member benefit for participating in a loyalty program (LP) is the rewards earned for points accrued. One popular reward structure is a catalog of many diverse items. The rewards among this broad selection are likely to differ in their appeal due to their intrinsic differences and customer...

The television environment has become increasingly complex over the past decade, but scant attention has been paid to the modeling and forecasting of television ratings. In this study we use a little-known version of the nested logit model that is suitable for aggregate choice decision data,...

This paper conducts an extensive forecasting study on 13,118 time series measuring Swiss goods exports, grouped hierarchically by export destination and product category. We apply existing state of the art methods in forecast reconciliation and introduce a novel Bayesian reconciliation...