Arroyos-Calvera, Danae; Powdthavee, Nattavudh - 2022
We examine whether a company's corporate reputation gained from their CSR activities and a company leader's reputation … experimental evidence that good corporate reputation causally buffers individuals' negative fairness judgment following the firm …'s decision to profiteer from an increase in the demand. Bad corporate reputation does not make the decision to profiteer as any …