This book chapter addresses the decision-making processes that international hotel corporations engage in during their expansion procedures, and focusses on the entry and presence of these corporations in Bulgaria. Our findings show that country- and firm-specific factors play little role in the...

The paper examines the host country-specific factors as determinants of hotel chains' market presence in a destination. Three types of hotel chains' market presence are identified – absolute market presence (number of chain affiliated hotels/rooms), relative market presence (share of...

In the last 20 years, the tourism industry has witnessed the proliferation of many ecolabels with different scopes and criteria and sometimes with a limited area of recognition, which has caused confusion among guests. In order to offer a tool useful for consumers and recognised all over Europe,...

This chapter analyses the heterogeneous and multifaceted nature of hotel chains by developing three partial models, where the chain is presented as a bundle of resources, activities and relationships, which are combined into one integrated model of a hotel chain. Each of the three partial models...

This paper discusses the affiliation to hotel chains from the perspective of the owners and managers of individual hotels in Bulgaria. It investigates the impact of accommodation establishments' characteristics (chain affiliation, size, category and location) on their owners' and managers'...

The paper investigates the impact of hotel chains' presence in a destination on their competitiveness through cross-section regression analysis of 116 countries. Results reveal that a destination's competitiveness is positively and significantly influenced by the number of affiliated hotels and...

This research note measures the impact of host country's culture on the level of market penetration of hotel chains in its hotel industry. Results indicate that the level of market penetration of hotel chains is highest in countries with high score on individualism and low scores on power...

The paper assesses the factors that influence the location of hotel groups' headquarters. The concentration of headquarters in a particular country is modelled by three different variables: share of Hotels 325 ranked hotel groups headquartered in the country, share of hotels in Hotels 325 ranked...

Hotel chains are major actors in the hospitality industry. Still, many hoteliers have not decided yet whether to join their properties to a chain or stay independent. The paper explores how the managers of Bulgarian independent hotels perceive hotel chains as a development opportunity. More...

The paper analyses the travel intentions of tourists in the post-pandemic world. The sample includes 974 respondents from Bulgaria. The findings show that most of the respondents are ready to travel within two months after travel is allowed in the country. For their first trip, respondents will...