Showing 31 - 40 of 499
Successfully launching its first product is critical to a new venture's continued success, yet the new venture has relatively few financial or human resources to support its marketing or R&D activities. It is thus important for the new venture to attract funding from external investors such as...
Persistent link: https://www.econbiz.de/10014172394
The new venture launching its first product faces substantial risks and is typically resource-poor. Moreover, failure with the first product is closely related to failure of the new venture itself, as investors seek alternate investments with better track records. While much guidance appears in...
Persistent link: https://www.econbiz.de/10014172398
This paper examines strategic capabilities as drivers of the development and launch of radical innovations. We construct a theoretical framework relating five strategic capabilities (marketing, market linking, technology, information technology, and management-related capabilities) to radical...
Persistent link: https://www.econbiz.de/10014172403
The resource-based view (RBV) of the firm has gained much attention in recent years as a means to understand how a strategic business unit obtains a sustainable competitive advantage. In this framework, several research studies have explored the relationships between resources/capabilities and...
Persistent link: https://www.econbiz.de/10014172404
The resource-based view (RBV) of the firm suggests that strategic deployment of capabilities allows strategic business units (SBUs) to exploit distinctive competencies and create sustainable competitive advantage. Following the RBV, we propose a new predictive methodology for deriving typologies...
Persistent link: https://www.econbiz.de/10014172407
Low-technology industries are largely neglected in technology management literature. Yet, recent studies show the crucial importance of innovation in low-technology industries. In this study, we analyze technology development projects in a specific low-technology industry, road infrastructure,...
Persistent link: https://www.econbiz.de/10014041386
The authors examine the significance of formal processes for market information acquisition and use as antecedents to success of Chinese new ventures. Building on insights from the entrepreneurial planning literature, the authors construct a theoretical model in which formal processes for market...
Persistent link: https://www.econbiz.de/10014041388
The authors examine the performance impact of formal market information processes. Specifically, a theoretical model is developed that hypothesizes that formal processes for market information acquisition and utilization have direct and positive main effects on new venture success and is then...
Persistent link: https://www.econbiz.de/10014041389
Drawing from the new product development (NPD) literature, service quality literature (SERVQUAL), and empirically grounded research with 53 service innovation decision makers, we develop a staged service innovation model (SIM) for decision makers. We tested the model using empirical data from...
Persistent link: https://www.econbiz.de/10014041390
We develop a conceptual model for studying the antecedents and consequences of achieved and optimal levels of manufacturer-distributor (M-D) cooperation. We hypothesized that levels of market turbulence, competitive intensity, and the manufacturing firm's strategic type (i.e., prospector,...
Persistent link: https://www.econbiz.de/10014041396