ap Gwilym, O.; Kita, A.; Wang, Q. - In: International Review of Financial Analysis 34 (2014) C, pp. 212-221
Measuring individual investors' speculative demand for stocks using the Google search volume index (hereafter “SVI”) on penny stocks, we examine how it relates to the return dynamics of U.S. stock indices. Speculative demand leads to a short-term return reversal. A simple trading strategy...