Jones, Steven L.; Yeoman, John C. - In: Managerial Finance 34 (2008), pp. 116-130
Purpose - The purpose of this paper is to analyze the OpenIPO process, vis-à-vis traditional bookbuilding, and evaluate the suitability of the OpenIPO for various types of companies, market conditions, and assets. Design/methodology/approach - This paper develops the pros and cons of the...