Ciasullo, Maria Vincenza; Polese, Francesco; Montera, … - In: Journal of Business & Industrial Marketing 36 (2021) 13, pp. 142-160
Purpose: The purpose of this paper is to understand the strategic management of a technology-enabled shift from a product-centric to a service-centric logic and to identify the sociotechnical dynamics underlying this transition. The study focuses on how manufacturers manage to create value in...