Similar Search Results

The influence of product innovation messages on the intention to purchase incumbent products

Lee, Kyootai; Shim, Eugene; Kim, Jiyeon; Nam, Hyunjeong - In: Journal of innovation & knowledge : JIK 6 (2021) 3, pp. 154-166

How do product innovation messages delay purchase intentions? Few studies offer answers to this question. Building on … among product innovation contents (i.e., performance advancements and price drops), reference time points (i.e., in the past … innovation messages. It also sheds light on how marketers must strategically manage the messages about innovation outcomes. …

Persistent link: https://www.econbiz.de/10012591352

Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value

Al-Jundi, Salem A.; Shuhaiber, Ahmed; Augustine, Reshmi - In: Cogent business & management 6 (2019), pp. 1-21

Prior research on the impact of consumer innovativeness on new product purchase intentions experienced confusion about the definition of innovativeness and the interest in a specific domain. To fill the gaps, this study builds a new model to examine the multivariate effects of different...

Persistent link: https://www.econbiz.de/10012622477

A multi-country comparison of user innovation behaviors on smartphone applications

Yoo, Bosul; Katsumata, Sotaro; Ichikohji, Takeyasu - 2017

This study examines preceding factors of user innovation behavior using a case of smartphone applications … toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user … innovation evaluation:quality and quantity. Quality of user innovation in particular has the potentialtocontribute tothe …

Persistent link: https://www.econbiz.de/10011738364

Crowdsourcing New Product Ideas Under Consumer Learning

Huang, Yan; Singh, Param Vir; Srinivasan, Kannan - 2014

We propose a dynamic structural model that illuminates the economic mechanisms shaping individual behavior and outcomes on crowdsourced ideation platforms. We estimate the model using a rich data set obtained from IdeaStorm.com, a crowdsourced ideation initiative affiliated with Dell. We find...

Persistent link: https://www.econbiz.de/10014174825

Leading Edge Users and Latent Consumer Needs in Electromobility : Findings from a Nethnographic Study of User Innovation in High-Tech Online Communities

Pollok, Patrick; Lüttgens, Dirk; Piller, Frank T. - 2014

Netnography i.e. the systematic observation and analysis of online communities to generate insights for an innovation … process, has been established as a method of user innovation in consumer goods industries. In this study we apply this …

Persistent link: https://www.econbiz.de/10014147405

Visualization and New Product Evaluation : The Role of Memory- and Imagination-Focused Visualization

Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - 2012

In this research, the authors examine the impact of imagination-focused visualization on the evaluation of really new products (RNPs). They compare imagination-focused visualization with memory-focused visualization and demonstrate that focusing on the imaginative aspects of an RNP leads to...

Persistent link: https://www.econbiz.de/10014055454

Consumer Risk-reduction Behavior and New Product Purchases

Yonezawa, Koichi; Richards, Timothy J. - 2020

Consumers purchase lower quantities of new products compared to those they have purchased in the past. We explain this observation as a result of risk-averting behavior by utility-maximizing consumers. If a new product involves a higher degree of risk that quality expectations will not be met...

Persistent link: https://www.econbiz.de/10014034531

Consumer Choice Behavior and New Product Development : An Integrated Market Simulation Approach

Tsafarakis, Stelios; Grigoroudis, Evangelos; … - 2010

The extremely high costs associated with the commercial failure of a new product, stresses the importance of a model that will effectively forecast the market penetration of a product at the design stage. The purpose of our study is to discover heuristics that will better explain market share,...

Persistent link: https://www.econbiz.de/10014045247

Value co-creation in public social media at different stages of the new product development process : a case study of a Polish clothes manufacturer

Piątkowska, Beata - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 40-51

This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at different stages of the new product...

Persistent link: https://www.econbiz.de/10013382454

Buying into Neurodiversity : Individuals with Lower Social Responsiveness are Less Susceptible to Buying into a Bubble Market

Huttunen, Annamarie - 2020

Some individuals are more susceptible to overvaluing assets in bubble markets than others. However, the degree to which an individual's social environment and social cognition affect bubble susceptibility is unclear. We examined the effects of social aptitude and social context on individual...

Persistent link: https://www.econbiz.de/10012840621

1
2
3
4
5
6
7
8
9
10
Next
Last