The subject of the article relates to the use of social media in organizational activities aimed at creating a positive image of an organization. The image is an important element of the organization’s strategy-it shapes its distinctiveness, distinguishes it from competitors, and determines...

This article explores three literature bases in some depth: strategy, stakeholder/social issues, and the newly emerging works in reputation. The focus is on the potential research and practical overlaps that exist in these literatures. A model of reputation is developed that highlights these...

Reputation is clearly a growing area of research and practitioner interest. Models that assist in our understanding of research and that aid practitioners in managing reputation are to be encouraged. In this paper, a model of reputation formation is proposed and the notion of reputation in...

Corporate social performance (CSP) is an elusive concept for managers and a difficult one to measure. Part of the challenge lies, as with the CSP–corporate financial performance literature, in the operationalization of the relationship between CSP and overall organizational performance that...

This study shows that different types of associations regarding a company have different effects on customers' product evaluations. Associations with a company's ability influenced quality perceptions of products marketed by the company's subsidiaries, but not intentions to actually buy those...

The correct management of reputation and image can be crucial to guarantee organizationś survival and success. However, the lack of clarity regarding the relationship and differences between image and reputation still exist since scholars have considered them related constructs with differences...

Small and medium-sized enterprises (SMEs) are recognized for their major contribution to the economic development of any country. In Romania, SMEs represent 99.7% of all organizations and employ approximately 66% of all nationally registered employees, percentages approximately equal to those...